Tuesday, July 8, 2014

Transformers 4 the age of advertisements….. Seriously? Did anyone else see this?


Seriously? Did anyone else notice this or is it just the PR/Marketing major in me?

No-this post is not on my personal review of the movie Transformers 4, however if you are looking for one- I would say it is worth spending the cash to head to the theater (especially in 3D), but warn you to brace yourself for the corny one-liners. Getting to the PR point though, did anyone else notice the not-to-subtitle advertisements/ product shamelessly placed throughout the movie? I literally started laughing in the middle of the theater after the fourth one...


The first placement for Budweiser works nicely. The bottle is positioned on Mark Wahlberg’s dinner tray his daughter brings over thoughtfully.  Interestingly enough,she had just commented on his poor eating habits - #contradiction.
The first real in your face product placement appears when the Steve Jobs lookalike holds up Beats “Pill” speakers- literally calling the product by its name. It worked, but did not go unnoticed- which I’m sure was the idea all along….

The next scene of the crime, is where Mark Wahlberg emerges from a crash, looking around to see scattered bud light platinum bottles…and  then proceeds to drink one.

Finally, I literally started laughing when an epic fight demolishes buildings, cars etc. and all that’s remaining is a wobbling black phone booth stand with huge white letters reading Victoria's Secret.

Since I didn't start the movie counting these, I’m sure there are well over the four that one could not ignore…

Let me know what you find and don't forget the popcorn!

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