Real People, Real Products

If it looks like a duck, walks like a duck and quacks like a duck…its probably not one. Before you think I have no idea how to work clichés or that I have a taste for art where nothing is as it seems, my point in this is that if we are not careful, anything can be manipulated into a duck when in fact it’s a penguin…still a bird like creature but very very different.

Today at work I learned that everyone wants to know what’s real. This is even more of a truth when it comes to money. No one wants a ruse or only half the information when making a purchase…especially in this economy! Leave alternate reality to chick flicks and vampire movies and serve the cold facts when portraying a product. We are pruned ( hopefully) through our PR courses in communication ethics. Teaching us to deliver the facts, accept responsibility and never- ever to manipulate numbers or information despite our stereotype as “spin doctors”.

Today at work it was suggested “ Real People with Real Products” for our advertising. Why hire a penguin and dress it like a duck, when the duck is there and happy to have the five seconds of fame?  I personally love the idea. I would also love to see a social media play on this to open up the opportunity all over the world. Perhaps a contest to submit what they do with our products or how they would like to use them and in return win these? How about displaying how our product is used by doctors or researchers every day?

Another benefit to real people real products is branding. In my prior position I worked as a marketing director. Part of my job was finding ways to connect people individually to the brand. Passing out freebies, holding events, contests, raffles.  Before marketing I worked in customer service and was taught every person every day. This keeps customers returning and makes their shopping experience personal. This is no different.  What a lasting impression to leave on an individual showcasing their passion, work, creativity with our products. Seeing your friends, family, co-workers being recognized.

And how could you put a price on that type of credibility? Real people, Real Products would create real relationships with our clients.