Seriously? Did anyone else notice this or is it just the
PR/Marketing major in me?
No-this post is not on my personal review of the movie
Transformers 4, however if you are looking for one- I would say it is worth spending the cash to head to the theater (especially in 3D), but warn you to brace yourself for
the corny one-liners. Getting to the PR point though, did anyone else notice
the not-to-subtitle advertisements/ product shamelessly placed throughout the
movie? I literally started laughing in the middle of the theater after the fourth
one...
The first placement for Budweiser works nicely. The bottle is
positioned on Mark Wahlberg’s dinner tray his daughter brings over thoughtfully. Interestingly enough,she had just commented
on his poor eating habits - #contradiction.
The first real in your face product placement appears when
the Steve Jobs lookalike holds up Beats “Pill” speakers- literally calling the
product by its name. It worked, but did not go unnoticed- which I’m sure was
the idea all along….
The next scene of the crime, is where Mark Wahlberg
emerges from a crash, looking around to see scattered bud light platinum
bottles…and then proceeds to drink one.
Finally, I literally started laughing when an epic fight demolishes buildings, cars etc. and all that’s remaining is a wobbling black phone
booth stand with huge white letters reading Victoria's Secret.
Since I didn't start the movie counting these, I’m sure there are
well over the four that one could not ignore…
Let me know what you find and don't forget the popcorn!
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