Favorite Executed Events From Fashion Week

One of my favorite characteristics that I’ve found to be true in the PR industry is the genuine appreciation for a well-executed PR campaign, whether it is your firm executing it or another. There is a respect for fresh and creative ideas from all areas of the industry.

I recently had the opportunity to meet an influential; blogger in the Fashion and Beauty industry. As we were taught in PR 101 having the right face of a brand is important, hence “love you, love your product”. I have to admit that I was left with such an astounding impression from this young professional (who is almost my height as I’m 4’9) that I continue to keep up with her postings and internally cheer her on.Being a member of the media in her own right, she was invited to attend some very envy worthy press events during NYC Fashion Week, that caused the fashionista in me drool a little.  

Taking a step back to view these events with a PR eye, I found myself reveling in appreciation on the execution of a couple companies’ events to activate their brands.

My favorite event showcase was created by Jack Wills to display their new summer collection. The company was on a whole new playing field, literally, as the press was invited to preview the summer collection on the water. What say’s summer more than a day out on the boat. With sea food appetizers and drinks, guests were invited to tour each room as it was styled with unique apparel items in the closet or open drawers while rooms showcased décor and bedding selections.

For more information visit: http://www.kdhamptons.com/jack-wills-sets-sail-with-new-hamptons-summer-collection/

Another well executed campaign on land was demonstrated by Birch Box .The company returned for this season of New York Fashion Week, opening the event to media/influencers from September 7th-10th and then opened to the public as a pop-up Consumer Retail Shop from September 12th-16^th.  The company also provided makeovers, hair styling, brow shaping and manicures between shows. Lining the showcase was samples walls of products and guests were invited to create their own Birch box from selected beauty products.

For more details and photos please visit the source: http://www.fashionablypetite.com/2013/09/birchbox-local-during-new-york-fashion.html

What events, showcases or campaigns do you admire? Older or newer, I would like to hear some of the tips and tricks, or inspirational campaigns that you’ve come across. 

 Tweet me at vee_fusco and let me know!